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CTA Annual Report 2009: Highlights |
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25 ans au service des communautés rurales
Message du directeur
In 2009, we celebrated 25 years of dedication to improving
agricultural productivity and rural livelihoods in ACP
countries.
For the past quarter century agriculture has suffered from
underfunding from international organisations – a situation
which persists today. This is partly because governments often
only look at official agricultural production statistics: according
to these, agriculture contributes a mere 4–6% of GDP. However,
when the whole value chain is taken into account, agriculture’s
share rises significantly to 25% or more.
Creating awareness and sensitising governments and the
wider public to the value of agriculture are vital tasks, and the
media have a crucial role to play in this. It was for this reason that
we devoted our 2009 Annual Seminar to The Role of the Media in
Agricultural and Rural Development in ACP Countries.
This year we also finalised our internal restructuring process,
reducing the number of operational departments from four to
three and recruiting new expertise in Marketing, Information
and Communication Technologies, Publishing and Media.
To date, we have examined the impact of our products and
services in 13 ACP countries, to understand how users perceive
them. This has enabled us to improve the quality of our products
and services and to reset budget priorities according to demand.
Through these missions on the ground in ACP countries, we
have identified the most strategic partners for CTA, allowing us
to better target our information and knowledge products and
services.
Introducing a more market-oriented approach has enabled
us to widen our outreach. This has been achieved through an
increase in the print run for publications such as Spore, and a
major book donation programme to equip libraries, information
centres and extension services with up-to-date, must-read publications
on agriculture.
I am very happy that CTA’s Internship and Young Professional
Officers programmes have refreshed CTA and are bearing fruit.
I remain optimistic that all our achievements and improved
efficiency will convince our Supervisory Authorities to boost
their support and enable CTA to respond to the steadily increasing
demand for information and communication products.
Let me thank you for your continued interest in CTA’s work
and wish you all the best for 2010
Dr Hansjörg Neun
Directeur, CTA |
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... A year of change and knowledge sharing |
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Size: |
Bytes  |
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Download: |
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Series: |
Technical Publications |
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Theme: |
Information and Communication Management |
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Subtheme: |
Soil and land |
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Author: |
CTA |
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Publisher: |
CTA |
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Year of Publication: |
2010 |
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Issue: |
Annual report |
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Region: |
ACP |
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